The Food Lion Customer Panel consists of volunteer members who are e-mailed periodically and asked to participate in opinion polls and satisfaction surveys related to our supermarkets (Food Lion, Bottom Dollar, Harveys, and/or Reid's). In appreciation for their time, panel members win our eternal gratitude – plus a chance to win cash incentives.
If you would like to join, please complete the brief sign-up survey located on the Food Lion Customer Panel website. As part of this survey, you will be asked to enter your customer reward card number(s) for Food Lion, Bottom Dollar Food, Harveys and/or Reid's Supermarkets, so you may want to have your card(s) ready before you begin. Please note that you must be a U.S. resident age 18 or older in order to join. Once you’ve completed the sign-up questionnaire, you’re a member!
Your membership in our Food Lion Customer Panel is free! There will never be a cost to you to participate in our Panel or any of our surveys.
We will contact you periodically via e-mail with invitations to participate in a variety of studies. Although we appreciate your thoughts and opinions and hope you will choose to contribute to our research, you will always have the option to accept or decline our invitation to participate. You are under no obligation to complete every survey you receive.
When we have a survey available that may be of interest to you, you will receive an email invitation to take part in the survey. Included in your invitation will be a link to the survey website; simply click on or copy and paste the link into your web browser to complete the survey.
Your responses to our surveys are confidential. They are combined with the answers of other respondents and reported only in the aggregate (your responses will never be connected to you or your personal information).
Absolutely not. Any information collected by the Food Lion Customer Panel/Digital Research, Inc. is used exclusively to support our research efforts. We will never sell, lend, or otherwise make available to any outside entity any personally identifiable information you provide. Although all of us receive junk mail, you can be assured it will not be as a result of your participation in the Food Lion Customer Panel.
All of our surveys involve participation incentives. Each survey invitation you receive will provide a direct link to the sweepstakes rules for that survey. To view them, simply click on or copy and paste the link provided in your survey invitation. Surveys and sweepstakes typically have a participation deadline, so be sure to complete our surveys before the entry deadline listed in the rules to qualify.
The Food Lion Customer Panel is maintained and managed by Digital Research, Inc. (DRI), an independent full-service marketing research firm. DRI is a member of the Council of American Survey Research Organizations (CASRO), and subscribes to CASRO's Code of Standards and Ethics for Survey Research. To learn more about DRI, please visit the Digital Research, Inc. website.
Your Panel ID number is a unique identifier used to track your activity in the Food Lion Customer Panel. Each time we contact you, your Panel ID number will be provided to you in our survey invitation, so there’s no need for you to try and remember it.
If you have changed your e-mail address, please let us know by filling out the form located in the Edit My Profile page of the Food Lion Customer Panel website.
If you have moved recently or changed more than just your e-mail address, you can update your Food Lion Customer Panel profile information by filling out the form provided on the Edit My Profile page of the Food Lion Customer Panel website.
We make every attempt to keep our Panel Members active. However, many times, our studies apply to specific household profiles. We also rotate our Panel Member list on a regular basis to afford all members an equal chance to participate. This means you may have to wait to hear from us. Remember, we can only include you in our studies if we can reach you via e-mail -- so please let us know if your contact information has changed. Visit the Edit My Profile page to provide us with your most current information.
If you discover that the link we have provided you does not work, first verify that the address was entered properly in your browser. Some AOL users may have to copy and paste the address directly into the AOL browser before the page will load. Also, please be sure to click “Go” or press “enter” after entering a website address. Our surveys are designed for our panelists only, and cannot be located by a search engine. If you continue to have difficulty and are unable to view the survey site, please send us an
e-mail to let us know. Please include specifics such as the name of the study and the nature of your problem. We will respond to you as quickly as possible.
If you no longer wish to be part of our Food Lion Customer Panel, simply visit the Remove page of the Food Lion Customer Panel web site to submit your request. Please take a moment to tell us why you are electing to resign from the Panel. Your feedback will help us make adjustments to our Food Lion Panel program. After submiting your request, you are no longer an active member of the panel and you will not be contacted again.
In order to comply with online research guidelines established by the Children's Research Unit of the Council of American Better Business Bureaus, the Children's Online Privacy Protection Act (COPPA) and our own professional business standards, we currently do not accept panel members under the age of 18.
If you have any additional questions, comments, or concerns about the Food Lion Customer Panel, please feel free to Contact us either by mail or email.